Food and Advertising Recipes

Going to Market

Appetizers. The promise of something special.

In gastronomy and advertising, first impressions matter, and nothing embodies this principle more than the appetizer. An appetizer isn’t just a starter; it sets the stage for the flavors that follow. It entices the senses and ignites anticipation. The recipes in this cookbook draw inspiration from our family roots in San Andrea, Italy, 53 km north of Naples, and the food we’ve shared with friends at our advertising agency. As a result, each recipe is paired with a tasty nugget of advertising advice. We hope you’ll enjoy this celebration of food and the artistry behind crafting the perfect prelude to a memorable meal or an impactful advertising campaign. Buon Appetite!