How to reach safety directors that wear a lot of hats.
MSA is a Pittsburgh-based company that keeps construction workers and worksites safe. With 105 years in safety, and top-of-the-line products and services, MSA wanted to introduce a new senior sales manager to a select group of companies through targeted direct mail and telesales.
Working with MSA, Elisco created a dimensional mailing that housed a custom hard hat with Pittsburgh’s skyline and included a sales promotional postcard with a free Toolbox Talk offer as an incentive to meet with the new rep. All of the visuals, including the custom box, hard hat, and sales insert reinforced MSA’s connection to the region and to remind customers and prospects that the right call in safety is also a local call.
