Recruiting teachers to change lives for the better.
Propel is a network of public charter schools with a mission to transform the lives of children in under-served communities through innovative, student-centered learning. To help recruit teachers at their thirteen locations, a unique residency program was established so people with a bachelor’s degree could earn their teaching certification while getting paid and have a guaranteed position at Propel.
To attract a diverse group of people, Propel partnered with Elisco to develop a recruitment campaign. The campaign used targeted digital advertising in cities across the country from Detroit to DC. Tactics included Facebook, Instagram, Twitter, LinkedIn, YouTube, Professional Diversity Network eblasts, job postings, banner ads, as well as Pandora Radio. A series of teacher testimonial videos were also produced to provide potential residents with a view inside the program.