How physicians lead the way — robotically.
Unlike most rural, community hospitals, Indiana Regional Medical Center offers patients minimally invasive and robotic surgery with its da Vinci Xi Surgical System.
Utilizing an advanced robotics computer, the da Vinci Xi allows each movement of the surgeon’s hand to be translated into smaller, more precise movements inside the patient’s body. In addition, the robot’s 3D-High Definition vision system provides surgeons a highly magnified view, virtually extending their eyes into the patient. These advanced optics allow the surgeon to locate and repair damaged tissue that could otherwise go unseen by the naked eye, providing a detailed assessment of vessels, blood flow and related tissue.
To promote the advanced offering and the hospital’s successful completion of its 1,000th case, Elisco produced broadcast and social media videos of varying length that dovetailed with the hospital’s billboard campaign created by their in-house marketing department.