Effective advertising increases awareness, grows revenue, shortens sales cycles, and gains market share. At Elisco, we offer all of the advertising services you need from cable and broadcast TV, radio, and print to digital, billboards, trades shows, and sales materials.
Developing a new brand or re-launching an existing brand isn’t easy. It involves strategic planning and thinking at the highest level. And, it should be trusted to a firm that has done it more than a few times. Since 1978, Elisco has helped brand over 1,500 new products, services, and companies using a proven brand methodology that generates results.
We believe planning is an essential part of any successful brand strategy and communications program. It provides a systematic approach to marketing and a focused point of view. Planning fosters action rather than reaction while eliminating waste and false starts. That’s why our comprehensive approach results in a clear and focused branding strategy.
Every branding campaign begins with strategy and includes positioning and brand architecture. Once the plan is in place, the brand identity, including a name, logo design, and brand guidelines, are established. At the same time, messaging, including corporate or promotional themes/taglines, and a copy platform, are created. With the strategy and creative in place, the brand is rolled out with a focus on generating results and getting a return on investment.
Elisco is an experienced digital firm that can help you launch a new product, service or company online. Elisco team members are certified in Google Analytics and Google Ads. As a result, we know how to maximize the effectiveness of a campaign by adding the right mix of digital. From social networks to blogs, and podcasts, Elisco can help you engage your audience on desktop, tablet, and phone.
To create a digital strategy, we conduct a channel and content audit and assess. After a review, we develop messaging and establish a content calendar. The content may include videos, photography, design, and more. A key component of any digital campaign is search and mobile. That’s why we provide search engine marketing, retargeting, and display ads. Plus, Pandora, Spotify and more.
An important part of any digital campaign is video. That’s why we have an award-winning in-house production team ready to create compelling video content for your brand. From social media videos, corporate videos, sales videos, and training videos, to product videos, and explainer videos, you get a seasoned team to tell your story. Whether it’s a TV spot or a social video, our process includes:
• Concept development
• Talent casting and location scouting
• Music and sound effects
• Color grading and mastering
Elisco also provides comprehensive strategic media planning and buying that makes the most efficient use of your media dollars. And, it gets your message heard at the right time and by the right people. To do this, it requires experience, creative thinking, expertise, and time. A lot of time. That’s why we have dedicated planners and buyers. They analyze needs, review research, meet with reps, prepare plans, and negotiate competitive rates. Then, with a foundation in research, Elisco develops strategic media plans that include objectives, audience, geography, specific recommendations, and delivery.
Once the schedule is placed, Elisco handles scheduling, coordinating, and trafficking. We also make sure all of the advertising runs, and when it doesn’t, we get make-goods to ensure you get your money’s worth. Plus, we verify and reconcile every invoice and provide on-going analysis of your needs and opportunities in the market.
Sometimes buying media isn’t the answer. That’s why we include public relations in any integrated marketing communications plan. We offer a host of services from pitching stories, blog writing, and website content to community education. We also provide internal communications services to help attract and retain employees and help craft mission, vision, and corporate values.
Over the years, Elisco has won a variety of awards for work in healthcare, B2B, financial services, and CPG.