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Celebrating 20-years of service — with a yearlong campaign

Community LIFE is dedicated to helping older adults stay healthy and at home. As regional experts in advanced chronic illness management, Community LIFE is an all-inclusive program tailored to seniors’ healthcare needs. To celebrate their 20th Anniversary, Community LIFE asked Elisco to develop a marketing communications plan to help educate, increase awareness, and grow participant enrollment in the LIFE program.

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Spouting the truth about CBD water

CBD USA Grown (CUG), a national wholesale supplier of health and wellness products, selected Elisco to help launch its new CBD water. Working together, Elisco developed a marketing communications plan, outlined a strategic media approach, and created a product name, packaging, and promotional materials.

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Conducting the business of care during COVID-19

As Pennsylvania moved into the green phase of reopening, the physicians at Indiana Regional Medical Center noticed a disturbing national and local trend. Out of fear of contracting the COVID-19 virus, people were ignoring serious medical symptoms and conditions.

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A surgical symphony

Utilizing an advanced robotics computer, the da Vinci Xi allows each movement of the surgeon’s hand to be translated into smaller

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When did law-firm advertising become such a joke?

To position Rosen & Perry against other medical malpractice and personal injury firms, Elisco created the “Serious” campaign that highlights its philosophy and approach. The campaign also identified Rosen & Perry’s audience — victims of serious medical malpractice and personal injury—cases requiring highly-skilled lawyers and an in-house staff of medical experts. The campaign included billboards, print ads, and digital.

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Remembering Larry Lagattuta

Cafe Conversation with Larry Lagattuta.

We wanted to celebrate what we loved: ideas, food, and our Italian heritage. A lot of wonderful people started visiting our cafe and sharing their stories. What we heard was so great, that we wanted to share it. So, we decided to invite some of our friends to our office, talk with them about their business and life — and film it. The first person we invited in 2002 was Larry Lagattuta. It had to be Larry. He was a kindred soul and a wonderful storyteller.

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Communications during the COVID crisis

When there’s a healthcare crisis, people turn to the professionals they know and trust. In Indiana and Westmoreland County, that means the doctors, nurses, and staff at Indiana Regional Medical Center (IRMC). As a result, in mid-March 2020, when COVID-19 reached Pennsylvania, people were justifiably afraid and looking for answers and guidance from the government and their local healthcare provider.