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Communications during the COVID crisis

How a hospital CEO led the way on social media. When there’s a healthcare crisis, people turn to the professionals they know and trust. In Indiana and Westmoreland County, that means the doctors, nurses, and staff at Indiana Regional Medical Center (IRMC). As a result, in mid-March 2020, when COVID-19 reached Pennsylvania, people were justifiably… Read more »

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Café News

New Clients We’re collaborating with several new clients on a variety of projects, including digital, video, direct mail, trade shows, and more. Highlights We helped Golden Gurnsey re-brand – read the case study. This fall we celebrated Friendsgiving with Stoney’s – read the case study. Our clients are doing amazing things for the community –… Read more »

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What social media platform is best for your business?

Comparing Facebook, Twitter, Instagram and LinkedIn. Social media is an important tool for connecting with and engaging your audience. But not every social media network may be right for your audience. Understanding the types of people who use each network and what they use it for is essential for determining if it is right for… Read more »

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How to Make Your Marketing Investment Pay Off

Effective Advertising: What it means to invest in your brand’s growth. It can seem that in today’s world, advertising is not driving the growth it used to. Massive amounts of money is spent on advertising, but more and more, that advertising is not being noticed and not leaving an impact on the intended audience. A… Read more »

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A national campaign to help local kids

Recruiting teachers to change lives for the better. Propel is a network of public charter schools with a mission to transform the lives of children in under-served communities through innovative, student-centered learning. To help recruit teachers at their thirteen locations, a unique residency program was established so people with a bachelor’s degree could earn their… Read more »