Some companies put the craziest things in their beer — like caramel coloring, corn syrup, and monosodium glutamate. Unlike other so-called beers, Stoney’s is made with three natural ingredients: water, barley, and hops. To get the message out, Elisco developed an overall campaign approach that included print and outdoor. Stoney’s liked the creative so much that they decided to turn it into a TV spot. Elisco wrote the script, developed a media strategy, put together a plan, and placed the buy. Stoney’s in-house marketing team created and produced the TV spot.
