Some companies put the craziest things in their beer — like caramel coloring, corn syrup, and monosodium glutamate. Unlike other so-called beers, Stoney’s is made with three natural ingredients: water, barley, and hops.
To get the message out, Elisco developed an overall campaign approach that included print and outdoor. Stoney’s liked the creative so much they decided to turn it into a TV spot. Elisco wrote the script, developed a media strategy, put together a plan, and placed the buy. Stoney’s in-house marketing team created and produced the TV spot.ad campaign, advertising, beer advertising, billboard