Branding for a company that never rests on its laurels.

American Textile Company is one of the largest bedding manufacturers in the world.

With leading brands like Tempur-Pedic®, AllerEase®, and Sealy®, millions of people sleep on their products every night. To promote the company in trade publications, Elisco was engaged to create a series of stand-alone brand ads. 

American Textile wanted to convey their “never stand still” culture that has driven their double-digit growth making them one of the largest bedding companies in the United States and the largest supplier to many of the world’s best-known retailers. The “Never Rest” ad was created, in part, to demonstrate the company’s culture.

Innovation doesn’t happen nine to five. It doesn’t have an office, take a holiday or stay home from work with the sniffles. It’s a constant battering drive to create something new. At American Textile Company, we develop new technology, ideas, and products that help people sleep better and live better.

For nearly a century, American Textile has made some of the most innovative bedding products in the United States — for people here and around the world. What started as a small family business, now services the largest retail customers in the world including Walmart®, Target®, HomeGoods® and more. American Textile wanted an ad that told the story of their American heritage and their vision for the future.