Developing a new brand or re-launching an existing brand isn’t easy. It involves strategic planning and thinking at the highest level. And, it should be trusted to a firm that has done it more than a few times. Since 1978, Elisco has helped brand over 1,500 new products, services, and companies using a proven brand methodology that generates results.
We believe planning is an essential part of any successful brand strategy and communications program. It provides a systematic approach to marketing and a focused point of view. Planning fosters action rather than reaction while eliminating waste and false starts. That’s why our comprehensive approach results in a clear and focused branding strategy.
Every branding campaign begins with strategy and includes positioning and brand architecture. Once the plan is in place, the brand identity, including a name, logo design, and brand guidelines, are established. At the same time, messaging, including corporate or promotional themes/taglines, and a copy platform, are created. With the strategy and creative in place, the brand is rolled out with a focus on generating results and getting a return on investment.