Celebrating 30 years of Americans with Disabilities Act. Public transportation reduces air pollution, use of fossil fuels, and traffic. However, its most significant benefit may be the freedom it provides to every resident in a community. Through its network of buses, light-rail, and shared-ride, the Port Authority of Allegheny County helps people access better jobs,… Read more »
Some companies put the craziest things in their beer — like caramel coloring, corn syrup, and monosodium glutamate. Unlike other so-called beers, Stoney’s is made with three natural ingredients: water, barley, and hops.
Branding a consumer product in an emerging category. CBD USA Grown (CUG), a national wholesale supplier of health and wellness products, selected Elisco to help launch its new CBD water. Working together, Elisco developed a marketing communications plan, outlined a strategic media approach, and created a product name, packaging, and promotional materials.
When people don’t get medical care, it can lead to serious problems. As Pennsylvania moved into the green phase of reopening, the physicians at Indiana Regional Medical Center noticed a disturbing national and local trend. Out of fear of contracting the COVID-19 virus, people were ignoring serious medical symptoms and conditions. In some cases, patients… Read more »
How a trade show helped launch a strategic acquisition. MSA Safety is the global leader in the development, manufacture, and supply of safety products that protect people and facility infrastructures. To accelerate its strategy to enhance worker safety through the use of cloud technology and wireless connectivity, MSA acquired a leading provider of IIoT solutions,… Read more »
Community LIFE is dedicated to helping older adults stay healthy and at home. As regional experts in advanced chronic illness management, Community LIFE is an all-inclusive program tailored to seniors’ healthcare needs. To celebrate their 20th Anniversary, Community LIFE asked Elisco to develop a marketing communications plan to help educate, increase awareness, and grow participant… Read more »
How physicians lead the way — robotically. Unlike most rural, community hospitals, Indiana Regional Medical Center offers patients minimally invasive and robotic surgery with its da Vinci Xi Surgical System. Utilizing an advanced robotics computer, the da Vinci Xi allows each movement of the surgeon’s hand to be translated into smaller, more precise movements inside… Read more »
How to reach safety directors that wear a lot of hats. MSA is a Pittsburgh-based company that keeps construction workers and worksites safe. With 105 years in safety, and top-of-the-line products and services, MSA wanted to introduce a new senior sales manager to a select group of companies through targeted direct mail and telesales.
Turning a deep dive into an easy, meaningful read. The Pittsburgh Downtown Partnership (PDP) is a non-profit community development organization cultivating and implementing innovative programs to enhance Pittsburgh’s downtown. As an advocate for businesses, workers, and residents, the PDP helps make Pittsburgh a thriving urban environment through a wide variety of programs, including streetscaping and… Read more »
How a hospital CEO led the way on social media. When there’s a healthcare crisis, people turn to the professionals they know and trust. In Indiana and Westmoreland County, that means the doctors, nurses, and staff at Indiana Regional Medical Center (IRMC). As a result, in mid-March 2020, when COVID-19 reached Pennsylvania, people were justifiably… Read more »