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Celebrating 20-years of service — with a yearlong campaign

Community LIFE is dedicated to helping older adults stay healthy and at home. As regional experts in advanced chronic illness management, Community LIFE is an all-inclusive program tailored to seniors’ healthcare needs. To celebrate their 20th Anniversary, Community LIFE asked Elisco to develop a marketing communications plan to help educate, increase awareness, and grow participant enrollment in the LIFE program.

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Spouting the truth about CBD water

CBD USA Grown (CUG), a national wholesale supplier of health and wellness products, selected Elisco to help launch its new CBD water. Working together, Elisco developed a marketing communications plan, outlined a strategic media approach, and created a product name, packaging, and promotional materials.

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Conducting the business of care during COVID-19

As Pennsylvania moved into the green phase of reopening, the physicians at Indiana Regional Medical Center noticed a disturbing national and local trend. Out of fear of contracting the COVID-19 virus, people were ignoring serious medical symptoms and conditions.

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A surgical symphony

Utilizing an advanced robotics computer, the da Vinci Xi allows each movement of the surgeon’s hand to be translated into smaller

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When did law-firm advertising become such a joke?

To position Rosen & Perry against other medical malpractice and personal injury firms, Elisco created the “Serious” campaign that highlights its philosophy and approach. The campaign also identified Rosen & Perry’s audience — victims of serious medical malpractice and personal injury—cases requiring highly-skilled lawyers and an in-house staff of medical experts. The campaign included billboards, print ads, and digital.

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Communications during the COVID crisis

When there’s a healthcare crisis, people turn to the professionals they know and trust. In Indiana and Westmoreland County, that means the doctors, nurses, and staff at Indiana Regional Medical Center (IRMC). As a result, in mid-March 2020, when COVID-19 reached Pennsylvania, people were justifiably afraid and looking for answers and guidance from the government and their local healthcare provider.