Culture wins — in sports and branding. In one year, the Tampa Bay Bucs have gone from a losing record to the Super Bowl. Sports experts attribute the dramatic change in the team’s performance to the new quarterback, Tom Brady, his talent — and how Brady changed Tampa Bay’s culture.
Branding a consumer product in an emerging category. CBD USA Grown (CUG), a national wholesale supplier of health and wellness products, selected Elisco to help launch its new CBD water. Working together, Elisco developed a marketing communications plan, outlined a strategic media approach, and created a product name, packaging, and promotional materials.
How a trade show helped launch a strategic acquisition. MSA Safety is the global leader in the development, manufacture, and supply of safety products that protect people and facility infrastructures. To accelerate its strategy to enhance worker safety through the use of cloud technology and wireless connectivity, MSA acquired a leading provider of IIoT solutions,… Read more »
Community LIFE is dedicated to helping older adults stay healthy and at home. As regional experts in advanced chronic illness management, Community LIFE is an all-inclusive program tailored to seniors’ healthcare needs. To celebrate their 20th Anniversary, Community LIFE asked Elisco to develop a marketing communications plan to help educate, increase awareness, and grow participant… Read more »
Trades shows can be one of the most competitive environments to gain attention and effectively differentiate your brand. At every show, attendees are assaulted with countless messages — before they enter the exhibit hall. As a result, pre-show marketing is a powerful way to increase booth traffic and brand awareness.
Effective Advertising: What it means to invest in your brand’s growth. It can seem that in today’s world, advertising is not driving the growth it used to. Massive amounts of money is spent on advertising, but more and more, that advertising is not being noticed and not leaving an impact on the intended audience. A… Read more »
Due to Pittsburgh’s recent explosion in real estate growth, our agency has found ourselves working on more and more branding projects for commercial real estate properties, services, and various other category specific projects. This has been great news for the Pittsburgh market, and also for our agency.