Branding a consumer product in an emerging category. CBD USA Grown (CUG), a national wholesale supplier of health and wellness products, selected Elisco to help launch its new CBD water. Working together, Elisco developed a marketing communications plan, outlined a strategic media approach, and created a product name, packaging, and promotional materials.
How a trade show helped launch a strategic acquisition. MSA Safety is the global leader in the development, manufacture, and supply of safety products that protect people and facility infrastructures. To accelerate its strategy to enhance worker safety through the use of cloud technology and wireless connectivity, MSA acquired a leading provider of IIoT solutions,… Read more »
Community LIFE is dedicated to helping older adults stay healthy and at home. As regional experts in advanced chronic illness management, Community LIFE is an all-inclusive program tailored to seniors’ healthcare needs. To celebrate their 20th Anniversary, Community LIFE asked Elisco to develop a marketing communications plan to help educate, increase awareness, and grow participant… Read more »
How to reach safety directors that wear a lot of hats. MSA is a Pittsburgh-based company that keeps construction workers and worksites safe. With 105 years in safety, and top-of-the-line products and services, MSA wanted to introduce a new senior sales manager to a select group of companies through targeted direct mail and telesales.
Turning a deep dive into an easy, meaningful read. The Pittsburgh Downtown Partnership (PDP) is a non-profit community development organization cultivating and implementing innovative programs to enhance Pittsburgh’s downtown. As an advocate for businesses, workers, and residents, the PDP helps make Pittsburgh a thriving urban environment through a wide variety of programs, including streetscaping and… Read more »
When you’re looking to build a strong business or organization, a solid logo and brand design is a must. A logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to… Read more »