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What social media platform is best for your business?

Comparing Facebook, Twitter, Instagram and LinkedIn. Social media is an important tool for connecting with and engaging your audience. But not every social media network may be right for your audience. Understanding the types of people who use each network and what they use it for is essential for determining if it is right for… Read more »

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A national campaign to help local kids

Recruiting teachers to change lives for the better. Propel is a network of public charter schools with a mission to transform the lives of children in under-served communities through innovative, student-centered learning. To help recruit teachers at their thirteen locations, a unique residency program was established so people with a bachelor’s degree could earn their… Read more »

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Artificial intelligence: outsourcing thinking

As advancements in technology rapidly push us further into the future, businesses will continue to utilize the latest tech to optimize their day-to-day functions. Artificial Intelligence systems, or AI for short, are enabling computers, gadgets, and machines to learn, think, and react to data in the same manner that humans do. AI systems are already… Read more »

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Is geofencing right for your business?

As digital marketers, we are always looking for the next best thing. Our clients are too! But just because something is the “next” thing doesn’t always mean it’s the “best” thing for your business. That’s why it’s important to be strategic about which types of digital marketing tactics and channels are used to grow your… Read more »