How a trade show helped launch a strategic acquisition. MSA Safety is the global leader in the development, manufacture, and supply of safety products that protect people and facility infrastructures. To accelerate its strategy to enhance worker safety through the use of cloud technology and wireless connectivity, MSA acquired a leading provider of IIoT solutions,… Read more »
Trades shows can be one of the most competitive environments to gain attention and effectively differentiate your brand. At every show, attendees are assaulted with countless messages — before they enter the exhibit hall. As a result, pre-show marketing is a powerful way to increase booth traffic and brand awareness.