Conducting the business of care during COVID-19

When people don’t get medical care, it can lead to serious problems.

As Pennsylvania moved into the green phase of reopening, the physicians at Indiana Regional Medical Center noticed a disturbing national and local trend. Out of fear of contracting the COVID-19 virus, people were ignoring serious medical symptoms and conditions. In some cases, patients were having strokes and heart attacks and refusing to get any medical care. As a result, when patients were finally taken to a hospital, there were additional medical complications that could’ve been avoided. In some cases, it was too late, and patients died.

To help educate the community about the safe environment and care at the hospital, Elisco worked with Indiana Regional Medical Center to create a series of related videos for social media and broadcast. The spots served to remind people that if they had any symptoms or problems that should be looked at by a medical professional, they should see their doctor or go to the hospital right away. The videos were part of an overall campaign combined with other materials that highlighted the hospital’s safety protocol and screening process before entering any of the healthcare system’s locations.