Promoting transformative growth.

Embarking on a strategic acquisition is a pivotal moment when companies chart their course toward transformative growth. As the global leader in safety products, MSA Safety seized this opportunity when it acquired Sierra Monitor, a top-tier IIoT solutions provider, and its renowned brand, Fieldserver. Recognizing the critical need for effective promotion, MSA enlisted the strategic expertise of Elisco to navigate this transformative journey.

This acquisition seamlessly aligned with MSA’s overarching market expansion strategy, strategically positioning the company to not only increase market share but also cultivate a broader and more diverse customer base. Diversification, a key facet of MSA’s vision, manifested in the introduction of new products and services to their portfolio. orchestrated a comprehensive campaign for the newly acquired entity. The centerpiece of this campaign was the impactful launch at the industry’s cornerstone event—the AHR Expo. Through a cohesive trade show messaging strategy, exhibit graphic design and compelling video content; the campaign aimed not just to announce the acquisition but to etch it into the industry’s collective consciousness

Beyond the realm of marketing, the acquisition yielded tangible benefits. MSA harnessed economies of scale, capitalizing on increased production efficiency, leveraging shared resources, and expanding its customer base. These outcomes were not just isolated successes but integral components that aligned with MSA’s overarching strategic goals, fortifying its position as an industry leader.

3D exhibit mock-ups provided by Skyline Exhibits Pittsburgh.

MSA promoted the acquisition in a variety of ways, including feature stories in trade publications. In addition, MSA worked with Elisco to connect MSA and FieldServer customers at the AHR Expo through trade show messaging, exhibit graphic design, email marketing, and video.

The centerpiece of this campaign was the impactful launch at the industry’s cornerstone event—the AHR Expo. Through a cohesive trade show messaging strategy, exhibit graphic design, and compelling video content, the campaign aimed not just to announce the acquisition but to etch it into the industry’s collective consciousness

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