How a trade show helped launch a strategic acquisition.
MSA Safety is the global leader in the development, manufacture, and supply of safety products that protect people and facility infrastructures. To accelerate its strategy to enhance worker safety through the use of cloud technology and wireless connectivity, MSA acquired a leading provider of IIoT solutions, Sierra Monitor and its brand Fieldserver. MSA promoted the acquisition in a variety of ways, including feature stories in trade publications. In addition, MSA worked with Elisco to connect MSA and FieldServer customers at the AHR Expo through trade show messaging, exhibit graphic design, email marketing, and video.
3D exhibit mock-ups provided by Skyline Exhibits Pittsburgh.