Rebranding a destination marketing organization

A magnificent mountainous region, the Laurel Highlands spans 3,000 square miles of Fayette, Somerset, and Westmoreland Counties in southwestern Pennsylvania. Located just east of Pittsburgh, this beautiful four-season destination offers spectacular natural scenery, outstanding outdoor recreation venues, historic sites and attractions, family activities, and world-class resorts. Elisco was part of the team that rebranded GO Laurel Highlands, the official destination marketing organization for Fayette, Somerset, and Westmoreland counties in southwestern Pennsylvania.