Inspired by Kindness.
Effective advertising increases awareness, grows revenue, shortens sales cycles, and gains market share. At Elisco, we offer all the advertising services you need, from cable and broadcast TV, radio, and print to digital, billboards, trade shows, and sales materials.
An essential part of any digital or traditional campaign is video. That’s why our award-winning in-house production team is ready to create compelling video content for your brand. You get a seasoned team to tell your story in social media, corporate, sales, training, and trade show videos. The in-house production team includes a videographer/director, audio/sound mixer, and production assistant. We partner with a production studio when a comprehensive crew is required, including props, a location scout, a wardrobe supervisor, a set designer, and more.
Developing a new brand or re-launching an existing brand isn’t easy. It involves strategic planning and thinking at the highest level. And, it should be trusted to a firm that has done it more than a few times. Since 1978, Elisco has helped brand over 1,500 new products, services, and companies using a proven brand methodology that generates results.
Every branding campaign begins with strategy and includes positioning and brand architecture. Once the plan is in place, the brand identity, including a name, logo design, and brand guidelines, is established. At the same time, messaging, including corporate or promotional themes/taglines and a copy platform, is created. With the strategy and creative in place, the brand is rolled out with a focus on generating results and getting a return on investment.
Elisco also provides comprehensive strategic media planning and buying that makes the most efficient use of your media dollars. And, it gets your message heard at the right time and by the right people. To do this, it requires experience, creative thinking, expertise, and time. A lot of time. That’s why we have dedicated planners and buyers. They analyze needs, review research, meet with reps, prepare plans, and negotiate competitive rates. Then, with a foundation in research, Elisco develops strategic media plans that include objectives, audience, geography, specific recommendations, and delivery.
Once the schedule is placed, Elisco handles scheduling, coordinating, and trafficking. We also make sure all of the advertising runs, and when it doesn’t, we get make-goods to ensure you get your money’s worth. Plus, we verify and reconcile every invoice and provide ongoing analysis of your needs and opportunities in the market.
Sometimes buying media isn’t the answer. That’s why we include public relations in any integrated marketing communications plan. We offer a host of services from pitching stories, blog writing, and website content to community education. We also provide internal communications services to help attract and retain employees and help craft mission, vision, and corporate values.