Creative media planning & buying —
so you can eat your competitions lunch.
Elisco provides comprehensive strategic media planning and buying that makes the most efficient use of your media dollars. And, it gets your message heard at the right time and by the right people. To do this, it requires experience, creative thinking, expertise, and time. A lot of time. That’s why we have dedicated planners and buyers. They analyze needs, review research, meet with reps, prepare plans, and negotiate competitive rates. Then, with a foundation in research, Elisco develops strategic media plans that include objectives, audience, geography, specific recommendations, and delivery.
Once the schedule is placed, Elisco handles scheduling, coordinating, and trafficking. We also make sure all of the advertising runs, and when it doesn’t, we get make-goods to ensure you get your money’s worth. Plus we verify and reconcile every invoice and provide on-going analysis of your needs and opportunities in the market.
Some times buying media isn’t the answer. That’s why we include public relations in any integrated marketing communications plan. We offer a host of services from pitching stories, blog writing, and website content to community education. We also provide internal communications services to help aract and retain employees and help craft mission, vision, and corporate values.
“Creative thinking happens in the media department and is not the sole domain for writers and art directors.”