A Brand Comes of Age
Community LIFE needed to refresh their brand. After decades of steady growth and helping an increasing number of seniors live healthy and at home, their marketing and brand identity languished. To help re-energize the brand, improve awareness, and continue to grow participant enrollment, Elisco worked with the LIFE leadership team to development a comprehensive brand re-launch.
The brand re-launch included an updated logo, website, corporate theme and identity, brand manual, sales materials, billboards and more. Since the re-brand campaign, LIFE has opened three new centers and has continued to grow.
The updated logo provides the brand with a more modern and warm feel. The theme has helped reaffirm LIFE’s position as experts in geriatric medicine and care that is participant focused.
To provide LIFE with an easy-to-use content management system, Elisco built their updated website in Squarespace and added some customized features.