The love and companionship of a dog or cat can be life-affirming. When one goes to the bathroom on your heirloom rug or a new couch, it’s not so great. Luckily, Dr. Howard created a new line of pet-safe cleaning products to be sold in PetSmart. To help launch the line, they hired Elisco to create a new logo and packaging for products ranging from a Pet Odor Neutralizer to a Liquid Spill Absorber. Elisco also managed panel tests to gauge consumer interest in a variety of fragrances.
Millennial women were interviewed and asked about their top desired attributes in pet cleaning products.