How to clean up in retail

Branding, Packaging, Research

SAFE FOR YOUR PETS AND BETTER FOR YOU

The love and companionship of a dog or cat can be life-affirming. When one goes to the bathroom on your heirloom rug or a new couch, it’s not so great. Luckily, Dr. Howard created a new line of pet-safe cleaning products to be sold in PetSmart. To help launch the line, they hired Elisco to create a new logo and packaging for products ranging from a Pet Odor Neutralizer to a Liquid Spill Absorber. Elisco also managed panel tests to gauge consumer interest in a variety of fragrances.

Millennial women were interviewed and asked about their top desired attributes in pet cleaning products.

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