Changing perception of the Energy Market

Natural selection

To communicate the benefits of natural gas and start a constructive conversation about natural resources and energy, Cabot selected Elisco to create a print and digital media campaign. The campaign ran across the state of Pennsylvania and targeted moderate Democrat, Republican, and Independent voters. Cabot’s on-going community outreach spearheaded the program.

The natural gas flame was transformed into iconic images to represent various natural gas benefits from cost savings to reducing the carbon footprint.

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