Joy, the largest ice cream cone company in the world, has sold classic cones and developed new ice-cream related products to meet the changing needs of the market for over 100 years. To help launch two new products, the enJOY-a-Bowl and Chocolate Waffle Cone, Joy selected Elisco to create the new packaging.
For brand continuity, Elisco retained some heritage elements like the ice-cream shop awning imagery. The most significant update to the packaging was changing the iconic Joy and Joey characters from full-body illustrations to badges. Additional elements Elisco provided included point of purchase displays, in-store signage, and a website refresh. The result of the new packaging was increased sales with one of Joy’s most important retail partners, Walmart.
enJoy-a-Bowl
The first bowl ever introduced by Joy.
enJoy-a-Bowl
The first bowl ever introduced by Joy.
The 101-year-old brand, Joy Cone, entrusted Elisco to update their iconic Joy and Joey characters from full-body illustrations to badges.