Solevo WellnessTM received one of the first medical marijuana dispensary permits available in the Pisburgh region and needed to create a brand from scratch quickly. Multiple brands were about to enter the market, and each wanted to be the first established and claim the leadership position.
Working with the Solevo board and leadership team, Elisco created a company name, logo, theme, and corporate identity in under six weeks making Solevo the region’s first. In addition, Elisco helped position to the brand, not as recreational, but as medical experts who help patients lead beer lives.
Elisco also managed public relations for Solevo Wellness to help increase brand recognition, community education, and their first grand opening.