Redefining a healthcare brand.
For over 50 years, Kane has been at the heart of Allegheny County’s commitment to providing compassionate, skilled care for older adults and people with disabilities. When the organization decided it was time to evolve its brand to better reflect both its mission and modern care offerings, it turned to Elisco.
A legacy of care reimagined — Kane’s name change to Kane Community Living Centers signaled a strategic move to emphasize a holistic, person-centered approach to long-term and short-term care. Elisco’s role was to shape that transformation — visually and verbally. Elisco updated Kane’s logo and corporate identity system, creating a look that felt both contemporary and compassionate.
The visual redesign balanced trust and warmth, aligning with Kane’s long-standing regional reputation. At the heart of the rebrand was a new tagline: Short Term, Long Term, Your Terms.
Kane’s staff have long understood how difficult it is for families when a loved one needs more care than they can provide at home. That empathy is at the core of everything they do — and it was essential that the new brand captured that spirit. Elisco developed messaging that communicates Kane’s strength: comprehensive care, professional support, and a welcoming community. Every touchpoint, from brochures to web copy, now reflects the warmth and reliability of Kane’s people and programs.
This message reinforced Kane’s commitment to personalized care, whether someone is recovering after a hospital stay or planning for ongoing support. It put the focus on choice, dignity, and the resident’s voice. It wasn’t just a name change — it’s a renewed promise to the community.