A Century-Old Legacy Gets a Fresh Look.
When a brand has been around for over a century, it’s more than just a business—it’s a legacy. That’s why, when Mancini Foods decided to refresh its brand, create a new website, update its logo, and reposition its business, it partnered with Elisco Advertising.
With Elisco’s expertise, Mancini has embraced a new position and brand category: Italian-American Specialty Foods. While other competing brands focus on being traditionally or authentically Italian, Mancini is setting itself apart by celebrating a blend of Italian and American identities—a fusion of authentic Italian roots with a distinctly American spirit.
As Mancini continues to evolve, it remains anchored in its Italian-American heritage of traditional methods, time-honored processes, and unwavering commitment to quality. Now, with a fresh, modern brand, Mancini is ready to meet the tastes of today’s food lovers. So, whether you grew up with Mancini’s roasted peppers or are just discovering them, welcome to a brand with 102 years of history—and an exciting future ahead.
Elisco worked with Mancini to create a new website, logo, brand position and theme, and social media and sales materials.