A public awareness campaign for cyclists and bus drivers.
Sharing the road requires mutual understanding, respect, and adherence to the rules. As Pittsburgh continues to embrace multimodal transportation, the need for education and awareness has become increasingly critical—especially for bicyclists and bus drivers who often navigate the same busy streets.
To address this need, Pittsburgh Regional Transit enlisted Elisco to create a short, impactful public awareness video. The goal? To foster safer interactions between cyclists and buses by highlighting essential road rules, dispelling common misconceptions, and promoting a culture of mutual respect.
To capture attention and ensure the message resonated, Elisco employed a humorous yet informative approach. The resulting video combined lighthearted storytelling with clear, straightforward messaging, making it both engaging and effective.
The campaign became an essential tool for raising awareness in Pittsburgh and quickly gained traction beyond the city. Advocacy groups across the country adopted the video, amplifying its impact and reinforcing the importance of road-sharing education nationwide.