Branding a consumer product in an emerging category.

CBD USA Grown (CUG), a national wholesale supplier of health and wellness products, selected Elisco to help launch its new CBD water. Working together, Elisco developed a marketing communications plan, outlined a strategic media approach, and created a product name, packaging, and promotional materials.

To position the new product as a leader in the evolving and competitive CBD bottled-water market, Elisco created the name, Above Water. The name provided a platform for key brand benefits — more CBD, more refreshing, and better tasting than the competition. To reinforce the products’ natural purity, Elisco used simple design elements on a transparent bottle. Other materials created by the agency included sales literature, promotional products, and signage.

Above Water was introduced in Seattle, Washington, at the CannaCon Expo, the leading B2B Cannabis tradeshow. The product name was so well received, CUG extended it to a new line of health products called Above Wellness.

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