Using Video to Promote a New Innovation for Eye Care.
South Florida Vision, with locations in Miami-Dade, Palm Beach, Broward, and St. Lucie counties, is a leading eye-care provider that offers a range of services in optometry and ophthalmology. At the forefront of innovation, South Florida Vision has pioneered the adoption of tele-optometry, showcasing its commitment to providing cutting-edge solutions for patients. To spread the word about their groundbreaking service, Elisco crafted an integrated marketing communications plan, utilizing social video, in-practice video, and signage.
Tele-optometry is a new and convenient way for patients to get comprehensive eye exams from a remote optometrist. This innovative approach improves access to care, especially for people who live in rural areas without eye care professionals. Tele-optometry also allows patients to schedule appointments at convenient times, including evenings and weekends.
With tele-optometry, patients visit an office or clinic where a trained technician reviews their medical history, notes current symptoms, and other relevant information. The technician then uses specialized equipment to examine the patient’s eyes and checks for various conditions, including nearsightedness, farsightedness, astigmatism, and signs of eye diseases such as glaucoma and cataracts.
With Tele-optometry, patients visit an office or clinic where a trained technician reviews their medical history, and an optometrist performs comprehensive eye exams remotely.
Once the exam information is gathered, the optometrist, located remotely, reviews all of the findings in real-time and speaks with the patient using high-definition video conferencing. The optometrist displays the patient’s retinal images during the video conference, discusses the results, and answers any questions. When the exam is completed, the optometrist finalizes the patient’s new glasses or contacts prescription.
By allowing optometrists to perform comprehensive eye exams remotely, it offers greater convenience and accessibility to patients. As technology advances, tele-optometry will likely become an increasingly important part of the healthcare landscape, improving access to care, and helping ensure patients receive the best possible outcomes.