The Historic Strip District.
When COVID-19 came, our favorite Strip District restaurant, bakery, coffee shop, and Italian grocery store took a hit. The once-bustling market district was empty. As Pennsylvania’s reopening sputtered, the owners decided to band together to promote each other, their businesses, and the Historic Strip District.
Over a cappuccino, Elisco met with the owners and developed a plan of action to keep their businesses top-of-mind and get people back in their stores and cafes. The program included a collaborative website, www.HistoricStrip.com, that promoted the district and each company. A series of six radio spots were created and reached Pittsburghers in the city and suburbs. The store owners were also featured on a half-hour iHeartRadio podcast about the Historic Strip. Social media included a variety of posts like the positive reaction of Pittsburgh’s number one morning show to the radio spots.