Driving traffic to a trade show booth

Trade shows can be one of the most competitive environments to gain attention and effectively differentiate your brand. At every show, attendees are assaulted with countless messages — before they enter the exhibit hall. As a result, pre-show marketing is a powerful way to increase booth traffic and brand awareness.

According to industry research, the three most used pre-show tactics are email marketing, social media, and direct mail. By including video in your pre-show marketing mix, your results will improve.

Research shows that email click-through rates increase by 96% when video is included. Social media posts with video have 48% more views. And when direct mail includes a link to a video/landing page, lead conversion rates improve.

If you would like to learn more about how pre-show video can tell — and show your story, let us know.

Pre-show video created for IBRSearch to demonstrate their approach to custom solutions.
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