Community LIFE is dedicated to helping older adults stay healthy and at home. As regional experts in advanced chronic illness management, Community LIFE is an all-inclusive program tailored to seniors’ healthcare needs. To celebrate their 20th Anniversary, Community LIFE asked Elisco to develop a marketing communications plan to help educate, increase awareness, and grow participant enrollment in the LIFE program.
The result was a comprehensive playbook that addressed a variety of messages and audiences from participants and caregivers to referral sources and political leaders throughout Pennsylvania. The campaign included, in part, a 20th anniversary logo, anniversary report, participant stories, healthcare provider bios, photography, videography, print ads, open house events, a media plan, and more.
Anniversary Logo and Report
Organizations don’t get to celebrate 20 years of service every day. That’s why Elisco created a distinctive anniversary logo to help kick-off the yearlong celebration. In addition to the logo, a special anniversary report was produced and covered Community LIFE highlights from its founding to its current expansion with new centers opening to help more seniors live a better life.
Participant and Provider Materials
Since its opening, Community LIFE has taken care of over 2,000 seniors. Today, there is a growing membership of 700 seniors who live independently at home while receiving services at a LIFE center. To educate referral sources, seniors, and caregivers about the program, Elisco created a series of promotional materials featuring participants and Community LIFE care providers.
As part of the anniversary celebration, Community LIFE hosted Open Houses at each of its locations. The neighbors, participants, and their families were invited to each center to enjoy light refreshments, meet the staff, and take a guided tour of the LIFE facility. In addition to LIFE events, members of the Community LIFE team also participated in different community events like the Walk to End Alzheimer’s.
As part of the 20th anniversary, Elisco sat down with participants at each center and talked about their LIFE story — why they selected the program, and how it has impacted their lives for the better. Below are some of the stories we heard.